Nudie Jeans 'Start Your Own F*cking Brand' Book - English Feature - Made In UK Optimum durability

Optimum durability

Union Special chain-stitched hems

The Indigo Selvedge gives the fit a clean

Curved shirttail hem

Half-lined back pockets

Nudie Jeans 'Start Your Own F*cking Brand' Book - English Feature - Made In UK Optimum durabilityStart Your Own F*cking Brand by Maria Erixon offers a unique insight into the story behind Nudie Jeans, from its beginnings in 2001 to its growth into one of Swedens best known international brands. Written by the brands founder, the book explores the companys journey, its successes and setbacks, and the values that shaped its approach to denim, sustainability and responsible business. Across its pages, Maria Erixon reflects on entrepreneurship,