The Rebel Rules : Daring to be Yourself in Business English-Speaking Union's English Language Book Award (2006) Apply software-inspired management concepts to

Apply software-inspired management concepts to accelerate modern marketing In many ways

Publication Date: 25 Oct 2012

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The Rebel Rules : Daring to be Yourself in Business English-Speaking Union's English Language Book Award (2006) Apply software-inspired management concepts toWhen he was 26, Chip Conley broke the two cardinal rules of starting a he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay by the hour" motel in a seedy San Francisco neighborhood. A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun. In The Rebel Rules, Conley shares his