The End of Marketing as We Know It Condition:Very Good But amid the gossip over

But amid the gossip over the approaching festivities

A literary nonfiction work based on undercover investigative reporting that blends journalism with a narrative voice to illuminate life inside North Korea's elite

Each volume in The Viking Portable Library either presents a representative selection from the works of a single outstanding writer or offers a comprehensive anthology on a special subject

There are two sides to every story

the statistical and arithmetical aspects of medicine

The End of Marketing as We Know It Condition:Very Good But amid the gossip overMarketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya Cola," Sergio Zyman, two time marketing czar of Coca Cola and today quite possibly the most famous marketer and marketing gadfly in the world.