Cool Type Orange Prize Nominee for Fiction Longlist (2006) Ogilvy was responsible for some

Ogilvy was responsible for some of the most memorable advertising campaigns ever created

Others have been skillfully edited down to reveal the essence of Lincoln's beliefs and aspirations

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Cool Type Orange Prize Nominee for Fiction Longlist (2006) Ogilvy was responsible for someAn explosive look at the modern art of typography, Cool Type contains the trendsetting work of Chip Kidd, Fred Woodward, Bruce Mau, Why Not Associates and 40 other modern type artists respected just as much for their great design work as for their type design. Organized by designer, the book includes short bios, fonts (many shown here for the first time in a type collection) and designs that show the typefaces in action. Captions include information