ORIBE | Bright Blonde Essential Priming Serum pant Fragrance-Retention Technology prolongs our signature

Fragrance-Retention Technology prolongs our signature scent so it lasts throughout the day

Vegetarian + Cruelty-Free

This light conditioning rinse removes harsh metals and pollutants from your hair

Emulsify a dollop between palms and work through towel-dried hair from roots to ends

65% improvement in smoothing + softening*

ORIBE | Bright Blonde Essential Priming Serum pant Fragrance-Retention Technology prolongs our signatureOribe's Bright Blonde Essential Priming Serum keeps blonde hair in a healthy state. Specially formulated with violet and pearlized pigments, this brightening serum tones and eliminates brassiness while replenishing moisture and protecting hair up to 450F. Hair is left restored, touchably soft and lit from within. 100ML Key Ingredients: Violet and Reflective Pearlized Pigments: correct brassiness, tone highlights and impart luminescent brightness and